He called this generalized physiological response stress. Hans Selye had shown that the biological response to psychological threats was identical to the one caused by illness or predatory threat. It seems that China is the main source of demand for 3D these days and if that’s what it takes to get bums on seats there to see the British secret agent in action that, just like James Bond, they’ll do whatever it takes to get the job done.In Understanding Media: The Extension of Man, Marshal McLuhan talked about the relation between media and stress by drawing attention to the work of the father of stress biology, Hans Selye, and the author of The Stress of Life. Recently, I lamented the loss of IMAX 3D distribution from the UK, but even I don’t think a Bond movie needs to be in 3D. Remarkably, to my great surprise, No Time To Die has received 3D conversion for distribution in some markets – including IMAX 3D. It’s not as incredible as Dolby Cinema but it is still high quality and you’ll be more likely to find one near you. I’d instead for Cineworld’s “Superscreen” or Empire’s “iSense” – a much larger than average screen, with 4K projection and Dolby Atmos sound. I’ve tried it once and not had the desire to try it again, it certainly falls under the gimmick format. The other is ScreenX, which is the only format other than IMAX to offer “more” picture – it will project 270° images down the sidewalls of the cinema to give a more immersive effect, again for limited sequences. It won’t make a bad film better, but it might just work for Bond. The first is 4DX, the seat jumping, back pummeling, air and water jet squirting system, that makes for a physical viewing experience. Leicester Square in London has two, (the flagship cinema and the new West End, which is a custom-built Dolby Cinema that is my pick and is where I saw Bond), while the others are in Birmingham, Leeds (reviewed here) and Manchester.īeing one of cinemas biggest releases, major UK chain Cineworld is also offering up a couple of other alternative options to go for. However, Dolby Cinemas are also unfortunately not common, with just five in the UK. No Time To Die looks phenomenal in Dolby Cinema BHE (Having already seen No Time To Die in this format I can vouch for it being outstanding – and yes, I will be going again to see it in IMAX Laser.) On top of that Dolby Cinemas are super comfortable, with plush recliner seats and table trays. The difference can be seen too, delivering HDR true blacks, and colors that pop. The projectors use a dual 4K Christie laser that put out an incredible 31ft foot-lamberts of light, making them the brightest projection system around – even beating out than the IMAX GT system. These are cinemas featuring Dolby’s proprietary sound and vision systems. Whatever the aspect ratio of the screen, ideally, you will want to go to an IMAX theatre with a laser projection system but in the UK, these are also rare with only six in total.įor non-laser then, there is another premium format that will make a fantastic choice – and that is Dolby Cinema. And as IMAX’s Markoe points out, will still benefit from the increased level of detail on the screen for those sequences shot on IMAX film cameras. It’s not just for Bond, you’ll also want to do this if you’re hoping to see upcoming films in an optimal way, such as Dune.īut what about all the other IMAX theatres? These will project it in 1.90 aspect ratio – which still offers 26% more image than conventional 2.35 aspect ratio cinemas. Locations featuring dual laser and 1.43 aspect ratio combination are rare beasts the world over and this page offers a list, so check it out to see if you have the luck of finding one near you.
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